Website Design & Development
Ogre’s Den Gaming Club
Project Overview
For my capstone project at Bow Valley College, I undertook the redesign of the Ogre’s Den Gaming Club website, focusing on modernizing its user experience and creating a cohesive brand identity. I used WordPress to design and develop the site, ensuring that it was user-friendly, responsive, and visually aligned with the club’s personality. Along with the website, I developed new branding, including custom color schemes, typography, and a mascot, which was integrated throughout the site and promotional materials to enhance engagement and brand recognition.
Design Process
The project began with understanding the club’s values and target audience. I worked to create a fun yet professional look for the website and the new brand identity.
Website Design & Development
I designed a modern, responsive layout using WordPress, with adaptive elements to ensure a seamless experience across desktop, tablet, and mobile devices. Custom visual elements were integrated into the design to enhance the overall aesthetic and align with the club’s gaming-focused culture. Key design decisions included implementing large, engaging images, easy navigation, and clear calls-to-action for event registrations and club information.
Branding
I developed a fresh visual identity for Ogre’s Den Gaming Club, including a new color palette and typography that reflected the energetic, competitive spirit of the gaming community. The branding aimed to balance bold, vibrant tones with professional design elements, making the club’s brand feel approachable yet exciting.
Mascot Creation
I created a custom mascot for the brand to serve as the face of the gaming club. The mascot was integrated into the website, social media assets, and promotional materials to reinforce the club’s personality. It became a key visual element that users could identify with, helping build a connection with the brand.
Social Media Assets
I designed various social media assets, including Facebook profile pictures, banners, and promotional graphics, to increase visibility and drive engagement on the club’s digital platforms. These assets followed the same branding guidelines, ensuring a cohesive online presence across channels.
Strategy & outcome
The overarching strategy for the project was to enhance Ogre’s Den Gaming Club’s online presence, making the website both functional and visually appealing. By integrating custom design elements, responsive features, and a new branding identity, the project successfully revitalized the club’s digital presence and created a memorable brand experience for the community. The site’s intuitive design and integration of social media assets also improved user engagement, leading to a stronger online following and increased participation in events.
Designs that make an impact
Let’s Create Something Amazing!
Got a project idea, collaboration in mind, or just want to say hi? I’d love to hear from you! Whether it’s branding, illustration, or just geeking out over design, let’s make something awesome together.